Building strongbrands thatscale globally.
With two decades of core marketing and branding experience, I help companies of any size to systematically build and scale their brands.
Brandisoftenmisunderstood.
Thoughtofasalogo,colorormarketing.
Anice-to-haveforwhentimesaregood.
Withnohardimpact
Butthatcouldnotbefurtherfromthetruth.
Brandiseverythingyoudo.
Frombuildingproducttotalkingtocustomers.
Moreimportantly,though,it'syourinvisibleleader.
Theonethatguidesyouremployeeswhenyoucan'tbeineveryroomanymore.
Thatconvincesyourcustomerstostaywhenyourproductfallsshort.
Thatgetsyourinvestorsexcited,evenwhenthesalesnumbersdon't.
ThisiswhatIbelievebrandis.
AndhowIworkonbrand.
Systematicallyandconsistentlyacrossallorganizationallayers.
Sothatanyonewhowatchesyourcampaign,hearsyoursound,seesyourcolor,orfeelsyourproductknowsit'syourbrand,beforeyoueverhavetonameit.
Global Head, Brand
- Built the global brand team and launched the brand portal to scale governance.
- Anchored the company around a clear manifesto and the category of Better Thinking.
- Built the brand foundation — personality, archetype, principles — and translated it into a scalable architecture and naming system.
- Designed a holistic packaging and retail vision across products, accessories and future categories.
- Shaped storytelling for consumer and enterprise, including partnership narratives with Slack and Miro.
A manifesto for Better Thinking
Anchored the company in a clear point of view about thinking in the age of AI. The manifesto became the gravitational center for product, marketing and partnerships — from launch films to enterprise pitch decks.
The mark that moves
The reMarkable symbol — a quiet, precise gesture. Built as a system of motion and meaning that performs across product surfaces, retail, packaging and film.
A brand you can hear
A sonic identity tuned to the act of thinking — calm, deliberate, unmistakable. Tap the speaker in the corner to listen.
1 brand across 15 markets
Telenor Brand Identity — a single source of truth for logo, typography, color, imagery and motion. Built so 15 business units can ship on-brand work without asking permission.
Languages
- EnglishNative
- HindiNative
- NorwegianB1
- FrenchBasic
- KannadaBasic
- TamilBasic
Education
- INSEADStrategy Execution Program2016
- London Business SchoolStrategic Marketing course co-creation2014
- Telenor AcademyLeadership Program2018
- Xavier Institute (XIME)MBA, Marketing — GPA 6.3/72003-05
- Bangalore UniversityBBM — ranked No.1 in University2000-03